Our story dates back to the '70s when Guido Belli began his adventure in the textile world.
The 30-year-old Guido chooses to become an International Export Manager of an Italian company producing bed linen.
In a short time, motivated by a strong passion for his work, he succeeds in deepening the art of the trade. He puts himself in contact with important representatives in the sector, with whom he establishes relationships of mutual esteem in various countries of the world.
Entry on the market
1991 is a turning point year. Sure of his background and his skills, Guido decides to embark on his solo path. This is how Lara was born. An Italian artisan workshop, where high-end sheets are created. Lara bed linen enters the most important stores all over the world with a distinct Italian typicality. The sheets are made in Italy, with Italian fabrics, as tradition dictates.
Overcoming the years of crisis with enthusiasm
In 2009 the economic crisis is felt all over the world. Even Guido faces difficult moments, but with an added drive. He decides to have his 30-year-old son, Andrea Belli, take over the direction of Lara. From a very young age like his father, Andrea revitalizes the company with a fresh and dynamic entrepreneurial vision, always based on quality and craftsmanship.
The new Lara
With great passion and stubbornness, Andrea faces the complex business situation. He analyzes the market well and decides to introduce a new organizational and commercial approach to expand the market aimed not only at stores but also at designers, private labels, hotels, and spas. He enhances flexibility by expanding the choice of fabrics, combinations, and finishes. We can realize any creative idea.
Lara, however, always remains what it is: an Italian luxury craft shop.